Vicenzaoro January Jewelry Show, the first jewelry show in the international jewelry show calendar, organized by the Italian Exhibition Group (IEG), formed by the merger of Fiera di Rimini and Fiera di Vicenza, the two excellent hubs of the Italian trade fair scenario, kicked off on Friday, January 19, 2018, with 1,500 worldwide brands from 30 countries, buyers, journalists, opinion leaders, trend setters and visitors from all over the world, taking part. The show held in the ancient City of Vicenza aka the City of Palladio, an UNESCO World Heritage Site in Northern Italy, which is also one of Italy’s most important gold manufacturing districts, will take place for six days from January 19 to 24, 2018.
Declaring the world renowned show open, Ivan Scalfarotto, Undersecretary of the Ministry of Economic Development of Italy, said, “Rimini and Vicenza, together with Arezzo, have understood that unity is strength in the jewelry sector, and they must be praised for what they have been able to do in recent years.”
Corrado Facco, Managing Director of IEG, giving a presentation at the opening ceremony, dealt largely with the need for digital marketing and multi-channel distribution, along with the importance of traceability and sustainability.
Bain & Company’s Claudia D’Arpizio, responsible for vertical luxury and fashion in the company, dealt with in detail about the significant growth in the luxury market.
Vicenzaro January Jewelry Show, the first event of the New Year in the international trade show calendar provides companies not only with a platform to present all their latest collections for the New Year but also to discover new trends in the jewelry industry, apart from providing an opportunity to meet buyers that will open a gateway to the European, Russian, the CIS and the Middle Eastern markets
The exhibition format is presented as six different categories or districts based on an in-depth study into new production and international distribution technologies that allow exhibitors to be positioned according to their thematic offer, favouring meetings with interested buyers. Other advantages of this new format are creation of authentic buying traits; efficient touring of the show and improving the chances of business opportunities. The six different product-based categories or districts are :- 1. ICON 2. LOOK 3. CREATION 4. EXPRESSION 5. ESSENCE 6. EVOLUTION.
- ICON – District specifically for GLOBAL BRANDS. Companies that have been able to fuse traditional craftsmanship with contemporary style. The district targets the most prestigious boutiques, commercial centers and stores in the world’s largest metropolises.
- LOOK – District especially for Companies and Designers that work on research and innovative designing, uniting creative energy and experimentation in high range jewelry. The area targets commercial centers, department stores and modern and cosmopolitan concept stores.
- CREATION – District devoted to PRIVATE LABELS. Companies linked to territorial organizations specialized in processing precious metals and elements that express the quality of unbranded jewelry production. The district targets traditional stores, chain stores and wholesalers.
- EXPRESSION – District that groups together Companies, Studios and Experts that deal in visual merchandising and packaging for gold and jewelry products. It targets retailers and producers that can come into contact with experts able to offer personalized products and solutions.
- ESSENCE – District designed for Companies that stand out due to their technical skills and the reliability of the raw materials used. In this area, artisan workshops and manufacturing companies can meet with versatile suppliers in order to create their jewelry.
- EVOLUTION – District specifically for Companies specializing in the design, production and sale of machinery and tools for the jewelry industry. In the EVOLUTION District, craftsmen and jewelry companies can meet advanced technology suppliers.
The show held in more than 25,000 square metres of outfitted stands is expected to attract more than 33,000 visitors from Italy and abroad, of which 60% are expected to be foreign visitors, including buyers from 115 countries. The 6 days of the Show feature a large number of conferences and seminars on various themes of extreme interest and relevance for the entire industry. The Andrea Palladio International Jewelry Awards, considered as the Jewelry Oscars, awarding international prizes for the very best of contemporary jewelry, assigned to various categories which include design, production, retail, communication etc. that confirms Vicenza’s central role as the world capital of jewelry, will also be held during the period of the 6-day show.