The 5th edition of the Antwerp Diamond Trade Fair (ADTF), sponsored by Antwerp World Diamond Centre (AWDC), scheduled to take place between January 26 and January 28, 2014, would have a novel feature added to its program schedule, in the form of two special breakfast seminars, listed in the program for January 27th and 28th as “Breakfast conference at the Hotel Blu-Radisson,” due to take place between 8.30 a.m to 9.30 a.m. on each day. According to the organizing committee of the fair, the seminars are geared towards diamond marketing and promotion, and targeted towards all stakeholders of the diamond trade, whether wholesalers or retailers and buyers or sellers.
The key speaker on January 27th, 2014, the first day of the seminar, will be Chicago’s diamond marketing pundit Aleah Arundale-Siegal, who will speak on marketing diamonds and diamond jewelry, to retailers. Giving a preview of what he intends to deal with at the seminar, Aleah said, “What marketing really is, is showing your personality. Your personality is what attracts your customers. Make buying jewelry more fun, and you will sell more of it. In my talk, I will share ideas on how to sell more [diamond] jewelry. Much of this talk is geared toward retailers, but I think everyone can find it helpful. As a diamond trader and wholesaler, the more you understand about your customer, the better off you will be. I am confident that you will walk away with some new ideas that with help you – the retail jeweler and the diamantaire – improve your business.”
The main speaker at the second breakfast seminar on January 28, 2014, will be Ernest Blom, President of the World Federation of Diamond Bourses (WFDB), and the vice chairman of the World Diamond Mark Foundation (WDMF), who will be speaking about the exciting initiative undertaken by the World Diamond Mark Foundation (WDMF) to create and implement a global, generic diamond marketing and promotion campaign, based on the Authorized Diamond Dealer concept.
Expanding further on Mr. Ernest Blom’s proposed speech, Ya’akov Almor, the group’s communication liasion said, “Retailers are in dire need of help in their promotional and marketing campaigns to consumers. Mr. Blom will give an overview of the World Diamond Mark business model that has already garnered significant enthusiasm among the early adopters in the downstream diamond jewelery market.”
Speaking on the significance of the two seminars to both buyers and exhibiting companies, Marcel Pruwer, the president of the Antwerp Diamond Bourse, said, “These two seminars are relevant to both visiting buyers and exhibiting diamond companies. The character and content of these seminars fit perfectly with the underlying principle of the ADTF, using Antwerp’s position as a multifaceted diamond center to provide worldwide diamond stakeholders with solid added value. We are confident that both sides – buyers and sellers – will benefit from this fair in the short and long term.”